Rumbazo is an epic Latin Music Festival in the heart of Downtown Las Vegas featuring your favorite musical acts, mouth-watering local eats, and experiences in fashion, art, and more! 2024 featured performances by Nicky Jam, Luis R Conriquez, Codiciado, Arcangel, De La Ghetto and more.
To celebrate the launch of the new RAZR+, Motorola transformed a historic bank in Williamsburg into a mind bending playground for one night only. The evening opened with a bespoke performance by Cirque du Soliel, followed by a private DJ set with Grammy award winner Kim Petras.
In anticipation of the release of their latest original film, Netflix threw out the traditional red carpet rulebook. This feature length film directed by Michael Bay and starring Ryan Reynolds, brought the action so of course, the bar was raised for the premiere.
In just under a week an abandoned lot beneath NYC’s Highline was transformed into a 360 degree immersive experience with a skyline parkour course stretching above the carpet. As an added bonus for press and fans in attendance, a team of stuntmen performed as the cast walked the carpet.
Coinciding with the long awaited release of Taylor Swift’s seventh album ‘Lover’ the star opened a temporary pop up in Chelsea Manhattan for fans. The Lover Experience allowed fans to walk through the set of Taylor’s ‘Lover Lounge’ where she performed acoustic versions of her songs prior to being released. From there fans were guided into an immersive space with photo opportunities around each corner made from set pieces from Taylor’s music videos, old costumes on display and new clothing in collaboration with Stella McCartney for sale.
Following the release of his long awaited ninth studio album “Jesus is King”, Kanye West launched a pop up store for 1 weekend only. With just under 2 weeks notice, a secret location was settled upon in Los Angeles’ Arts District. Teams worked throughout the night to build out a set that matched the Sunday Service stages with the addition of an ATV from West’s ranch in Wyoming.
Fans waited in line for hours to cop the latest album merchandise and special addition Yeezys from his partnership with Adidas. A few shoppers were lucky enough to meet Kanye himself when he stopped by with family and choir members to check out the shop.
To close out the summer, Budweiser and the Venice Ballers turned a warehouse lot in DTLA into their personal court. Shaq stopped by to host to a 3v3 tournament while former NBA players Paul Pierce, Rick Fox and Richard Jefferson took turns playing coach.
The Venice Ballers showed off their skills in a dunk contest leaping over chairs, people and even a convertible full of fans. Big Boi and Ty Dolla $ign closed the night out to a court full of screaming fans.
Bud Light took over Catalina Island to host Whatever USA 2.0
The weekend included performances by Diplo, T Pain, Snoop Dogg, G Eazy, Girl Talk, Lil Jon and more. Guests were invited to explore Whatever’s pop up nail salon and merchandise store, take an Instagram class taught by The Fat Jew, learn how to sword fight like a pirate, bounce along in a trampoline workout or check out the Rent a Whatever store where collateral was due in exchange for a surprise rental(you’ve never rented a light saber before!?)
To close out the year’s “Welcome Sessions” concert series, Muse played a private show for 150 contest winners from around the globe at the Jim Beam Distillery in Clermont Kentucky. The sessions aimed to spotlight the role music can play in bringing people together and driving connections.
Contest winners were treated to a weekend of distillery tours, happy hours, communal dinners and ended with the sunset concert.
Bacardi brought the Latin flare to Life Is Beautiful Festival 2022. With a 5th stage and complete venue takeover, Casa Bacardi played host to 3 days of Latin acts, salsa lessons, mariachi bands and rum cocktails. Special performances by Farruko, Loud Luxury and Buscabulla.
Amazon hosted Unboxing Prime Day in a Brooklyn warehouse in celebration of 2018 Prime Day. Earlier that day it was announced via an oversized Amazon box in front of the Hudson river who would be headlining the evening’s event. Ariana Grande closed out the night following performances by Alessia Cara, Kelsea Ballerini and Julia Michaels.
To open Art Basel 2022, MoonPay transformed a Miami mansion into a hub for music and art for one night. Spanning the entirety of the home was a carefully curated collection featuring works by Nick Thomm, ThankYouX, Seneca, MadHappy, Beeple, Deep Objects and more.
The night continued with DJ sets by Grimes and Tale of Us and surprise NFT drops.
After a successful pilot year, Sephora brought back their wildly popular event SEPHORiA for a second turn. Taking place over the course of a weekend at LA’s Shrine Auditorium, beauty enthusiasts had the chance to visit over 50 booths, attend masterclasses led by make up legends and book beauty services with their favorite brands.
Bilie Eilish launched a 4 day pop up shop in Manhattan’s Chinatown during her ‘Where Do We Go’ tour. Fans were lined up around the block for days awaiting their chance to shop new styles of merchandise including exclusive daily drops.
Pandemonium ensued on Day 4 when Billie popped by to shop with fans and even drove up and down the line to ensure she got to wave to everyone.
Budweiser threw a weekend bash during NBA All Star Weekend in Los Angeles. LA artist Kickasso was painting sneakers live, Levi’s was customizing denim with vintage Budweiser ads and a half court was built for a shoot around with Trakstar the DJ spinning court side. NBA legends Tracy McGrady, Lamarcus Aldridge and Andre Drummond stopped by for autograph signings. Performances by T Pain, Smino, MadeinTYO, Quin, A Boogie Wit Da Hoodie and more.
Bacardi hosted a night of carefully crafted cocktails, art and music to celebrate their new premium portfolio of rums. Artwork curated by The Dean Collection was on display while Swizz Beatz DJ’d into the morning.
Those in attendance included Teyana Taylor, Pusha T, Swae Lee and DJ Trauma.
During Sephora’s first ever beauty conference titled ‘SEPHORiA’, guests had the chance to check out The Studio for complimentary make up consultations and services. Benefit opened a brow bar, Drybar was doing blowouts, Sephora Collection artists offered lash and eye appointments and the foundation closet gave guests the chance to find their perfect match.
NYC soccer fans woke up early to join Budweiser for kegs and eggs in preparation for the 2018 World Cup. After breakfast, fans could design custom clothing with Kid Super, try to get their penalty kick past a robot goalie or hang in the Bud game room. Appearances by soccer star Megan Rapinoe and performance by Charli XCX.
Bud Light brought The House of Whatever to downtown Phoenix for a weekend during Super Bowl 49 that tested guests to check their comfort zone at the door. Day 1 kicked off with Coach Rex Ryan handing out free pizzas and a surprise performance by Nicki Minaj and KRFNX. Day 2 Diplo and Steve Aoki turned the music tent into a house party, Shaq surprised guests as the secret model during an art class and Nelly turned out to be a mystery contestant during a dating show. Day 3 finished with a fruit frenzy flash mob, local grill masters faced off and Luke Bryan performed.
Budweiser hosted a panel discussion at SXSW on the future of beer in space and the role it plays in the socialization of Mars.
Moderated by actress Kate Mara the panelists included former astronaut Clay Anderson, Anheuser Busch’s VP of Innovations Val Toothman and CASIS’s Patrick O’Neill.
Role: Lead Producer
Budweiser x Rolling Stone Super Bowl LI pre party in Houston, TX featuring a flashing Bud photo booth and vintage Budweiser merch. Notable guests in attendance included Tom Hardy, Ezekiel Elliot, Olivia Culpo and Alyssa Milano. Musical performances by Diplo, Big Sean and Nas.
Role: Lead Producer
Coca Cola took over the March Madness Music Festival Stage during the 2016 NCAA Final Four. We brought Houston fans performances by Kendrick Lamar, Jason Derulo, Twenty One Pilots and Conrad Sewell.
Role: Lead Producer
Looking to infuse more fun into their yearly conference, Oracle took a leap of faith and gave attendees a surprise around every corner. A custom designed ball-pit was erected giving OpenWorld attendees the chance to experience what it would be like inside the cloud. Stumble upon performances from the iLuminate dance troop, flash band performances and more gave life to this conference.
Role: Lead Producer
Bud Light transformed San Francisco’s iconic Clift Hotel into the Bud Light Party Hotel for a weekend during Super Bowl 50. Overnight the space was flipped and played home to scavenger hunts around every corner for hotel guests.
Role: Lead Producer
For two consecutive summers, Budweiser opened up their 12 breweries across the United States and turned it into a backyard party for their community. Every event hosted performances by country artists, free brewery tours, food trucks, Bud merch and parades with the world famous Bud Clydesdales.
Role: Lead Producer in 2017 + 2018
Oracle OpenWorld handed over the blueprints to their conference trade show and allowed a complete redesign in favor of more connection, discovery, and learning.
The Exchange, a brand new kind of exhibition hall was introduced. Designed and built from the ground up it featured the Oracle arena theater, various classrooms, new meeting spots, and revamped booth designs.
Role: Lead Producer
Bud Light took over San Francisco’s famous Union Square during the monumental Super Bowl 50 weekend. Guests could try out 2 virtual reality experiences, attempt to set the record on our Bud Light blocking dummy for which all proceeds went to a local food bank or taste test one of our 32 unique grilled cheese sandwiches, inspired by each NFL team and the city they reign from.
Role: Producer
Every year for their upcoming line review, Samsung hosts a week of meetings, networking and activities in Seoul South Korea. In 2020, we had to do things a bit differently.
How do you capture the magic of such a special yearly live event but execute virtually?
Knowing this is something people anticipate and excitedly pack their bags for we really played off of that and turned this year’s meeting into a “virtual voyage”. In advance of their meeting everyone received a suitcase in the mail that had all of their meeting essentials packed for them along with a new Samsung tablet that would be used to take their meetings on. Each session ended with a toast to change, partnership and the new year ahead.
Role: Lead Producer
As the lead sponsor of the 2016 Essence Festival, Coca Cola took up the largest footprint to host a weekend of music, panels, fashion presentations and more.
Performances by Tyrese + Andra Day, Kandi Burress + DJ Tigga. Fashion presentation by Project Runway’s Mychael Knight and panels with the cast of Queen Sugar.
Role: Lead Producer + Stage Manager
